Background - A 150 acre development consisting of 250 luxury villas, chalets and townhouses; together with extensive leisure facilities which include a marina, water sports, sports fields, tennis, squash, basketball, archery, gymnasiums, spas, a family water park, fourteen food and beverage outlets, all provided within a pleasant gated community, situated on the eastern seaboard of the Kingdom of Saudi Arabia.
The development is unique in the Arab world, combining the services and facilities of a world class resort whilst respecting the tradition and religious aspects of the wider Islamic culture.

Objective - To improve the performance of the resort operation and increase membership and member satisfaction; addressing the owners operating concerns within the above parameters.

• An absence of effective planning and communication and low levels of membership satisfaction.

• It addressed clarity in the reporting and accountability structure of the resort.
  
• The plan improved employee morale, through the creation and inputting of effective management systems.
  
• It required the implementation of clear financial reporting and brought about the consequent improvement of the financial health of the business by holding key managers and their departments accountable to agreed budgets.
  
• Key processes and technologies were reviewed and upgraded as necessary.
  
• Databases, sales reports, sales and marketing plan were reviewed into market segments.
  
• A sales action plan was created with the Marketing and Sales Director and team - and implemented.